ALL OF OUR ONE-MINUTE VIDEOS FROM INSTAGRAM

EPISODE 10 – “EVEN MORE IMPORTANT THAN SOCIAL MEDIA: YOUR WEBSITE AND A MAILING LIST”

 

 

 

EPISODE 9 – “THE MUSIC BUSINESS IS STRATEGIC THINKING PLUS EXECUTION”

 

 

 

EPISODE 8 – “THE SKILLS OF MAKING MUSIC ARE THE CORE COMPETENCIES OF MUSICIANS, WHILE BUSINESS SKILLS ARE AN ADDITION TO THAT”

 

 

 

EPISODE 7 – “SOCIAL NETWORKING IS AN OFFLINE ACTIVITY”

 

 

 

EPISODE 6 – “KEEP AN EYE ON THE DIFFERENCE BETWEEN WHAT YOU MAKE AND WHAT YOU SPEND”

 

 

 

EPISODE 5 – “THE BIGGEST MISTAKE OF THE MUSIC INDUSTRY PRE 1999 (NAPSTER) WAS TO RELY ON A SINGLE DOMINANT REVENUE STREAM – WHEN THIS WAS HIT, DISASTER STROKE”

 

 

 

EPISODE 4 – “…THE RIGHT PEOPLE WILL DIE TO WORK WITH YOU…”

 

 

EPISODE 3 – BUSINESS IS CREATING VALUE (FOR OTHERS) AND CAPTURING SOME OF IT (FOR YOURSELF)

 

 

 

EPISODE 2 – MUSIC AND BUSINESS

 

 EPISODE 1 – THE THREE KEY ELEMENTS FOR SUCCESS IN MUSIC

 

 

EPISODE 0 – IT’S A GREAT MOMENT TO BE A MUSICIAN